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 Who We Are
Since 1998, What A Trip! Entertainment & Sports has produced memorable worldwide trip promotions featuring top celebrities and sporting events including, among many others: Toby Keith, Dixie Chicks, Shania Twain, Bruce Springsteen, the Super Bowl, the Summer and Winter Olympics; as well as both the CMA Awards Show and CMA Music Festival/Fan Fair annual events. Reinbold and Williams have guided What A Trip! to unprecedented success. The result is WAT's recognition as the leading purveyor of unique trip promotions for both radio and television broadcast GRACE REINBOLD/CEO grace@whatatripent.com Grace is responsible for marketing, web marketing, sales, creativity and overall production of the unique trip packages provided by What A Trip! She has an extensive broadcast background, including on-air as well as behind-the-scenes work in radio and TV. She is a veteran music industry executive, with comprehensive experience as event producer, artist manager, and even tour management on an international level. An alumnus of Harvard Business School's Management Program (OPM), her business acumen, enterprising approach and creativity are invaluable assets to What A Trip! Inc. Reinbold is a graduate of Leadership Music Nashville, and has served on numerous industry and charitable boards and committees. DARLENE WILLIAMS/PRESIDENT darlene@whatatripent.com Darlene is What A Trip's sports, hotel and airline expert. She prepares outstanding data information for clients including hotel rooming lists and flights to anywhere airlines fly. She has longstanding professional experience in a broad range of promotional and publicity services. She is an alumnus of MTSU where she received a prestigious music industry education. Her prior positions as a trip promoter at broadcast industry icon's Moon Mullins Company, and as a publicist for both CBS Cable and Aristomedia has provided her with established and impactful relationships in radio and beyond. Understanding all the components involved in celebrity trip promotions enhances her ability to help manage and produce trips that last a lifetime. TRIP STAFF: What A Trip!'s staff is carefully selected and brought together from many different parts of North America to help and serve trip participants. Each staff person is unique, skilled, personable, helpful, kind, organized, detailed and caring. You will be amazed at What A Trip’s team of professionals. What We Do
There's a reason What A Trip! is the world's leading celebrity company. Well, actually, there are several. Like the fact we can help conceptualize and execute unique trips that are unlike any others. Like the fact we have access to stars and events that almost no one else does. Or the fact we plan trip packages that actually create a revenue source for our clients. So it's no wonder we've worked with over 600 radio stations and have produced and managed trip promotions involving the CMA, Shania Twain, Toby Keith, Tim McGraw, Bruce Springsteen, Alan Jackson, Elton John, George Jones, Barry Manilow, The Super Bowl, The Pro Bowl, NCAA Final Four, and The Summer Olympics in Sydney, just to name a few. Give us a call and we'll tell you more. You'll quickly find out that, compared to other trip companies, we're a whole different animal. The trips we create, manage or produce are always exciting, fun, unique, affordable, and well planned. You can book that. We do all the heavy lifting. And all the light lifting, for that matter. With us, it's a turnkey operation. We produce the cleanest trip promotions for radio - just ask Martha Stewart. It's all about relationships. And that's why we put together relationships that work for your station, the client, and the client's customers. It'll be love at first sight. Our promotions actually create their own revenue stream. So they not only pay for themselves, but make money for radio. Woof! FIVE STEPS TO SUCCESS:
1. Buy the promotion from us 2. Get advertisers involved on some of our promotions 3. Create listener appreciation 4. Keep listeners tuned in 5. Increase ratings |
